Valentine’s Day, Mother’s Day, and Back-to-School have all been put on notice; Easter is now the fourth-largest consumer holiday of the year. The National Retail Federation (NRF) reports that 2017 Easter holiday spending should increase by over $1 billion compared to last year.
Here’s the NRF’s breakdown of where shoppers will be spending an average of $152 per person:
According to the survey, consumers will spend $5.8 billion on food (purchased by 87 percent of shoppers), $3.3 billion on clothing (50 percent), $2.9 billion on gifts (61 percent), $2.6 billion on candy (89 percent), $1.2 billion on flowers (39 percent), $1.1 billion on decorations (43 percent) and $788 million on greeting cards (48 percent).
While putting Easter in the same “shopping holiday” category as Christmas may be a relatively new phenomenon, it’s important to remember 2ndVote’s Everyday Shopping Guide to make the best shopping decisions. Our goal in creating these resources is to give you the best information to match your spending with your values, especially when you’re shopping #AnywhereButTARGET.
For more information on which retailers have special holiday hours this weekend, check out this guide from Rare.