(Updated) NFL Sponsors Jittery Over Protests; Major Corporation Asks Customers for Feedback

UPDATE: Since this article’s original publication, Anheuser-Busch has said the company has “no plans” to end its sponsorship of the NFL.

Don’t let the media fool you, the National Football League’s corporate sponsors are paying very close attention to the fan backlash against anthem protests.

Anheuser-Busch is specifically asking customers for their opinions on the company’s sponsorship of the NFL, a deal worth $1.5 billion making Bud Light “The Official Beer Sponsor of the NFL” through 2022. In fact, the company has added a prompt to the customer service line due to the overwhelming number of people calling to register a complaint.

Here is the information on calling Anheuser-Busch’s customer hotline:

If you call (800) DIAL BUD or (800) 342-5283, a recording offers several options with option 1 directly referencing the NFL sponsorship.

“If you are calling with questions or comments about Anheuser-Busch’s sponsorship of the NFL, press one.”

When you press option 1, the recording asks yet another question seeking your input:

“At Anheuser-Busch, we have a long heritage of supporting the nation’s armed forces, veterans and military dependents. The national anthem is a point of pride for our company and for the 1,100 veterans that we employ. Please feel free to share your feedback after the tone.”

The company recently released a statement regarding its NFL sponsorship to CNS News:

These are complex issues that require in-depth discussions and nuanced debate. What I can say is that at Anheuser-Busch we have a long heritage of supporting the institutions and values that have made America so strong. That includes our armed forces and the national anthem as well as diversity, equality and freedom of speech. We proudly employ over 1,100 military veterans and we work every day to create an inclusive environment for all of our employees. Because only together can we achieve our dream of bringing people together for a better world.

It is apparent the corporate sponsors are realizing the anthem protests are extremely unpopular with NFL fans and the general public. Last week, DirecTV began offering refunds to customers who wished to cancel their premium package for out-of-market games. Needless to say, a company the size of Anheuser-Busch can exert considerable influence over the league’s corporate office.

Furthermore, Anheuser-Busch is also a sponsor of the NFL Players Association, the AFL-CIO affiliated labor union that has defended the players engaged in the anthem protests.

Click here for more information on where Anheuser-Busch stands on all the issues in 2ndVote’s database.

Also, be sure to use the links below, as well as the customer hotline (1-800-342-5283) to register your opinion with Anheuser-Busch’s corporate leadership.

Send Anheuser-Busch an Email! Reach Out to Anheuser-Busch on Facebook!

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  • Paul Raymond

    Have sent this to Stop the Scalpings to have them help get Anheuser-Busche to dump the NFL.

    • Kelly Bodine

      Just did as well.

  • Bob Stevens


  • Richard Slate

    I will no longer drink any of Anheuser-Bushes products since the support this disgraceful protest by these football players and i will not be watching the NFL anymore

  • B Justice

    Under the US Constitution, First Amendment, we all have the right to peaceful
    assembly which equals the ability to protest. If you support the NFL
    players protest during the national anthem, go ahead and delete this
    email because that is your right.

    My belief is that if you want to protest police brutality do so at the
    police station and city hall. We are supposed to show respect during
    the playing of the national anthem. Check the anthem and the US
    Constitution, neither support racism or police brutality. Disrespect
    North Korea’s anthem or flag while in North Korea and you can expect to
    spend years in prison. In the USA we have lots of freedoms that many
    other countries don’t have. My family has lots of military service. I
    support the right that people have to protest, but I will not support
    disrespect to the national anthem or flag. I know that the flag can be
    burned as a protest; I will not support that act either.

    I called Anheuser-Busch’s 800 number. My message was that people have a
    right to protest, but protest where the problem is such as police
    stations and city hall when it is about police brutality. I also said
    that since they sponsor the NFL players protest with ads that I will not
    be drinking anymore Bud!

    I don’t drink a lot of beer. The key here is that money talks!! As the
    NFL continues to lose ratings, people who disrespect the flag may feel
    the pressure to do their protest in a different way. The Dallas Cowboys
    knelt in protest/show of unity before the anthem and then stood for the
    anthem. That is a better way to protest because it does not disrespect
    the national anthem or our flag.

    The tickets to professional sports games are out of reach for the majority
    of Americans. Athletes make more money in one year than many people
    make in their lifetime. Protest without the disrespect! I have watched
    some of the body camera videos released from police shootings. Some
    shootings are just too quick and in some cases, if I were on a jury for
    that particular case, my vote would be it was murder. If you don’t
    follow a police officer’s instructions and try to reach into your car,
    bad decision! If you carry a toy pistol, rifle, etc. and point it at a
    police officer, another bad decision because so many toys look realistic
    from a distance.

    We do need to come together and respect each other in this country. I
    judge people by something simple. It isn’t based on skin color, where
    they come from, or their religion. I judge people on how they treat
    others! I have friends of color and from different religions. We
    should all try to get along and be respectful of each other!

  • Jarhead

    Busch better boycott the NFL just like the thirsty ex-fans of NFL.

  • Tom Gilbert

    I USED to enjoy the Amber O’Doul’s near beer…..since real beer or alcoholic beverages does bad things to me. I reckon now I’m gonna have to find another NA brew.