Your 1st vote is at the ballot, Your 2nd is at the Ballot

Farewell and God Bless from 2ndVote



To our faithful subscribers, followers, and audience,


It is with a heavy heart that we must announce the closing of 2ndVote, Inc. and 2ndVote Analytics LLC, effective August 31st, 2023.

Since 2012, 2ndVote has strived to serve the American consumer on the forefront of combatting the woke-ism and Leftist ideologies that have seemingly overtaken many aspects of American business, culture, and media. For over a decade, 2ndVote’s research and company ratings have offered Christians and Conservatives alike the tools to shop their values and ensure that their hard-earned dollars were not being misused to benefit organizations and activism contrary to their faith and political principles.

We have fought a difficult fight to champion the Judeo-Christian values that built our great nation and that guide us in our daily lives. Along the way, we contributed to significant victories against the immorality and misdeeds of organizations like the Target Corporation, Planned Parenthood, and more. We worked tirelessly to provide as much value in our research as possible so that responsible Americans could shop, invest, and be charitable with confidence in the knowledge that their dollars were upholding their principles and faith.

Of course, none of that would have been possible were it not for the support of our loyal subscribers and audience. Your donations and memberships over the years fueled our fight, and your invaluable feedback helped to refine our processes, making for a better service for us all. The gratitude that we have for each and every one of you cannot be overstated. Your support is and has always been a blessing.

Unfortunately, as all good things must end, our time has come in the face of the challenging nature of this fight. With that said, we encourage everyone reading this message to continue on fighting for what you believe in and spreading the gospel through your words and actions. If you have found value in 2ndVote’s mission and the service we have provided, then the fight is not over. Continue to hold the corporate world accountable and never let them forget that faith and traditional American values will always be the horse to bet on.

Our website and data will remain live until December 31, 2023. Our website has opened access to all of our data for all visitors to review and use. We hope you will continue to use our website until closed to be an informed consumer and to communicate via our website to corporations which you would like to comment on their social activism OR the fact they have remained neutral (3.00 score or greater).

Thank you for everything.



Dr. David L. Black and the 2ndVote team

Shop Your Values

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Our Mission

Educating consumers to make informed decisions that align their dollars with their values,

empowering them to impact corporate/organization activism.

Our Focus

2ndVote’s goal is to stop companies and organizations from funding the attack on traditional American values. Your first vote is cast at the ballot box, hoping to make a difference. Your second vote is in the checkout line. Corporations use a portion of the money you spend to fund a number of causes, many of which are harming our families, our communities and our future. With 2ndVote, you become an informed consumer who knows how your money is used after it is spent. 

How We Score

2ndVote has completed research on over 1600 companies and formulated a score for each one that reflects their stances on Judeo-Christian values. On a scale from 1.00 to 5.00, you can easily see how your money is used after it is spent. We score each company on 6 key issues by analyzing a variety of factors including a company’s direct and indirect donations, activities, and policies, sponsorships and advocacy, and lobbying efforts. 

What Do Our Scores Mean?

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Take 2ndVote with you wherever you go so you can get company scores, the latest news, shopping guides, and more! 

Issues we support

2nd Amendment

The 2nd Amendment secures our freedoms and the ability to provide for our own safety. There are efforts currently underway that aim to revoke our right to bear arms. Yet the dangers of being solely reliant on governmental agencies for protection are very real. When scoring, we watch out for companies financially supporting anti-2nd Amendment initiatives. 


Human life has intrinsic value, regardless of the stage in human development. An unplanned pregnancy crisis should never result in an abortion. Furthermore, the institutions that provide such services position themselves in vulnerable impoverished areas around the world, marketing the killing of an unborn child as an acceptable solution to their economic distress. We stay vigilant in tracking funds to abortionists and pro-abortion groups.  

Basic Freedoms

Basic Freedoms protections for religious liberty safeguard the ability of individuals to worship freely and their right to align their life and decision according to their beliefs. However, the left insists religious people give up their beliefs on matters of marriage, sexuality, and gender and celebrate the LGBT cultural ideology. Those who uphold their values are subjected to persecution and bullying by radical groups and their bureaucratic allies. 2ndVote researches corporate stances on sexual orientation and gender identity (SOGI) and accommodation mandates and policies that protect religious liberty such as RFRAs.

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