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Our Mission
Educating consumers to make informed decisions that align their dollars with their values,
empowering them to impact corporate/organization activism.
Our Focus
2ndVote’s goal is to stop companies and organizations from funding the attack on traditional American values. Your first vote is cast at the ballot box, hoping to make a difference. Your second vote is in the checkout line. Corporations use a portion of the money you spend to fund a number of causes, many of which are harming our families, our communities and our future. With 2ndVote, you become an informed consumer who knows how your money is used after it is spent.
How We Score
2ndVote has completed research on over 1600 companies and formulated a score for each one that reflects their stances on Judeo-Christian values. On a scale from 1.00 to 5.00, you can easily see how your money is used after it is spent. We score each company on 6 key issues by analyzing a variety of factors including a company’s direct and indirect donations, activities, and policies, sponsorships and advocacy, and lobbying efforts.
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Issues we support
2nd Amendment
The 2nd Amendment secures our freedoms and the ability to provide for our own safety. There are efforts currently underway that aim to revoke our right to bear arms. Yet the dangers of being solely reliant on governmental agencies for protection are very real. When scoring, we watch out for companies financially supporting anti-2nd Amendment initiatives.
Life
Human life has intrinsic value, regardless of the stage in human development. An unplanned pregnancy crisis should never result in an abortion. Furthermore, the institutions that provide such services position themselves in vulnerable impoverished areas around the world, marketing the killing of an unborn child as an acceptable solution to their economic distress. We stay vigilant in tracking funds to abortionists and pro-abortion groups.
Basic Freedoms
Basic Freedoms protections for religious liberty safeguard the ability of individuals to worship freely and their right to align their life and decision according to their beliefs. However, the left insists religious people give up their beliefs on matters of marriage, sexuality, and gender and celebrate the LGBT cultural ideology. Those who uphold their values are subjected to persecution and bullying by radical groups and their bureaucratic allies. 2ndVote researches corporate stances on sexual orientation and gender identity (SOGI) and accommodation mandates and policies that protect religious liberty such as RFRAs.