Press Releases

2ndVote Launches #AnywhereButTARGET Campaign

Conservative watchdog rallies values-minded shoppers for Christmas shopping season.

For Immediate Release
November 21, 2016

NASHVILLE, TN – 2ndVote is marking the start of the Christmas shopping season by launching the #AnywhereButTARGET campaign to allow conservatives direct communication with Target and highlight alternative retailers for Christmas shopping.

Lance Wray, Executive Director of 2ndVote issued the following statement:

“This Christmas shopping season we’re asking conservatives to send a clear and direct message to Target, a company that seems to care more about a radical political agenda than common sense and safety of its own customers.”

2ndVote is calling on conservative consumers to engage the country’s second largest retailer on its company-wide policy that allows and encourages individuals to choose restroom and changing room facilities based on gender identity rather than biological sex. Immediate pushback from conservatives forced Target to spend $20 million to add gender neutral bathrooms to its stores shortly after announcing the policy earlier this year.

The #AnywhereButTARGET campaign comes at the beginning of the busiest shopping season when major retailers, like Target, expect to bring in over 30% of their annual revenue.

“Conservatives have many other options to Target this season and that’s why we’re choosing #AnywhereButTARGET,” said Wray. “When a company as large and well-known as Target chooses to insert itself directly into such a radical movement that seeks to ultimately destroy religious liberty and completely goes against our conservative values, it’s our role as an organization to give conservatives a way to communicate directly with the company.”

Learn more about #AnywhereButTarget by visiting and see more research on Target’s policy positions by viewing 2ndVote’s scorepage.


About 2ndVote

2ndVote is the conservative watchdog for corporate advocacy. 2ndVote conducts extensive research to shed light on the support that companies and non-profits give to multiple public policy issues. Follow 2ndVote on Twitter @2ndvote and on Facebook at