Conservative watchdog rallies values-minded shoppers for Christmas shopping season.
For Immediate Release
November 21, 2016
NASHVILLE, TN – 2ndVote is marking the start of the Christmas shopping season by launching the #AnywhereButTARGET campaign to allow conservatives direct communication with Target and highlight alternative retailers for Christmas shopping.
Lance Wray, Executive Director of 2ndVote issued the following statement:
“This Christmas shopping season we’re asking conservatives to send a clear and direct message to Target, a company that seems to care more about a radical political agenda than common sense and safety of its own customers.”
2ndVote is calling on conservative consumers to engage the country’s second largest retailer on its company-wide policy that allows and encourages individuals to choose restroom and changing room facilities based on gender identity rather than biological sex. Immediate pushback from conservatives forced Target to spend $20 million to add gender neutral bathrooms to its stores shortly after announcing the policy earlier this year.
The #AnywhereButTARGET campaign comes at the beginning of the busiest shopping season when major retailers, like Target, expect to bring in over 30% of their annual revenue.
“Conservatives have many other options to Target this season and that’s why we’re choosing #AnywhereButTARGET,” said Wray. “When a company as large and well-known as Target chooses to insert itself directly into such a radical movement that seeks to ultimately destroy religious liberty and completely goes against our conservative values, it’s our role as an organization to give conservatives a way to communicate directly with the company.”
2ndVote is the conservative watchdog for corporate advocacy. 2ndVote conducts extensive research to shed light on the support that companies and non-profits give to multiple public policy issues. Follow 2ndVote on Twitter @2ndvote and on Facebook at facebook.com/2ndvote.