Are you ready for some football?
We are as we take our annual look at the companies that will be advertising during Super Bowl XLIX, one of the largest television events of the year. Everyone knows how companies seize on the popularity of Super Bowl Sunday and take advantage of the massive national and international audience by spending millions of dollars for the most awaited commercials of the year. In fact, commentary on the commercials has become almost as important as the game!
Last year, over 100 million people watched the Super Bowl–making it the most watched television program in history–and corporations shelled out $4 Million per 30-second spot to grab your attention and sway your shopping habits. With over half the nation turning in, NBC has upped the ante and will charge advertisers $4.4 Million per 30-second spot as the New England Patriots and Seattle Seahawks fight for the game’s highest prize.
That’s quite an investment in hopes of selling you a bag of chips or a new car.
As you’re planning your Super Bowl party this week, take a minute to look at the advertisers we have scored and find out the other ways they are spending your money. You can find out where they stand on the issues by downloading our free app.
We hope you’ll join us this Sunday by spreading our message of holding our dollars accountable by participating some game day activities. Follow us on Twitter @2ndVote and Facebook with the #Super2ndVote hashtag for commentary surrounding how the advertisers are spending your money on advocacy.
Then check back as we open our 2nd Vote Super Bowl Ad Survey to help us show how conservatives respond to all the advertising. We want to know what commercials and themes speak to American values and how they resonate with conservatives like you.
Stay tuned for more fun ways to hold your dollars accountable!
2nd Vote Scored Advertisers (5 point scale)
NBCUniversal – 1
Anheuser-Busch – 2.2
Carl’s Jr. – 3
Coca-Cola – 1.3
Doritos (Owned by PepsiCo) – 1.3
Dove Men+Care (Owned by Unilever) – 1.4
Esurance (Owned by Allstate) -1.3
Lexus – 1
McDonald’s – 2.3
Microsoft – 1.2
Old Spice (Procter & Gamble) – 2.3
Nissan – 2.7
Pepsi – 1.3
Skittles (Owned by Mars, Inc.) – 1.4
Snickers (Owned by Mars, Inc.) – 1.4
T-Mobile – 1
Toyota – 1
TurboTax (Owned by Intuit) – 2
Victoria’s Secret (Limited Brands) – 1.3
Other advertisers to watch for this Sunday:
American Family Insurance
Avocados from Mexico