Ben & Jerry’s is one of America’s most iconic and successful ice cream companies. They’ve thrived thanks to America being the Land of Opportunity.
It’s too bad that Ben & Jerry’s doesn’t respect American values as much as it likes Americans’ money. Via USA TODAY:
Ben & Jerry’s is launching a new flavor, Pecan Resist, which the company made to promote activism in the U.S.
The Limited Batch flavor – chocolate ice cream with white and dark fudge chunks, pecans, walnuts and fudge-covered almonds – is part of the company’s campaign to “lick injustice and champion those fighting to create a more just and equitable nation for us all,” it said Tuesday.
Ben & Jerry’s is donating $25,000 to each of four organizations working on behalf of people of color, Native Americans’ environmental justice and women – Color Of Change, Honor the Earth, Women’s March and Neta.
The Burlington, Vermont-based business is using the new flavor to criticize some of President Donald Trump’s recent pronouncements.
“The company cannot be silent in the face of President Trump’s policies that attack and attempt to roll back decades of progress on racial and gender equity, climate change, LGBTQ rights and refugee and immigrant rights – all issues that have been at the core of the company’s social mission for 40 years,” Ben & Jerry’s said in a statement.
Ben & Jerry’s, which Unilever acquired in 2000, has used its sweet treats to promote its social justice agenda before. For example, Chubby Hubby became Hubby Hubby in 2009 to celebrate same sex marriage in Vermont, Chocolate Fudge Brownie was temporarily renamed Food Fight Fudge Brownie to support GMO labeling and EmpowerMint in 2016 was used to promote voting rights, the company said.
Ben & Jerry’s sounds as unhinged as the paid mob which was beating on the Supreme Court’s doors earlier this month. The fact that the ice cream company is donating to discredited groups like Women’s March is disturbing. Clearly, left-wing activism means more than truth, traditional American values, and engaging in an honest debate about America’s future.
The good news is that you can hold them accountable by shopping elsewhere. Give your money to ice cream companies which respect your values. Three companies which 2ndVote ranks as “neutral” on all of our issues are Blue Bell, Blue Bunny, and Cold Stone Creamery. These companies focus on your customer needs, not the newest left-wing nuttery.