As we shake off the sleepiness from the second and third helpings of turkey, stuffing and mashed potatoes on Thursday, many of us will be turning our attention to the largest shopping weekend of the year. What began as a marketing push by retailers with special sales enticing customers to officially kick off the Christmas shopping season, Black Friday now is a nationwide event that ends with Cyber Monday. In 2013, according to the National Retail Federation, close to 140 million Americans participated in Black Friday Weekend either in-person or online, spending upwards of $60 billion.
Now, many businesses prepare for crowds willing to camp out in parking lots and shiver the Thanksgiving calories away in hopes of catching the best deals early Friday mornin
g. Some big-box stores like Walmart and Target have even started opening their doors as early as 6pm Thursday night to match demand.
While you are planning your shopping strategies for later this week, 2nd Vote wants to help you match the dollars you will be spending on your Christmas gifts with the companies that share your values. By using our Black Friday Weekend Shoppers Guide, you can make sure that you’re getting the most bang for your conservative buck. Given the liberal lean of many large retailers, we encourage you to seek out alternative options.
For example, this Saturday is now called Small Business Saturday by American Express. Small businesses are the backbone of our economy and by shopping with smaller businesses, your dollars stay closer to home, helping the local economy and also allowing your dollars to have more accountability. (It’s much easier when you can talk to the owner directly.) Small business owners share the values of the communities in which they operate as they also are members of our school boards, civic leagues and churches. To learn more about Small Business Saturday click here.
As you travel this week and enjoy Thanksgiving fellowships with friends and loved ones, we wish you safety and blessings.