DieHard is an automotive battery brand owned by KCD IP, LLC, a subsidiary of Sears Holdings Corporation. DieHard also makes marine, RV, power sport, lawn & tractor, alkaline, and portable tool batteries, flash lights, and work boots.
2nd Amendment Rights
DieHard has remained neutral on 2nd Amendment issues.
DieHard has remained neutral on environmental issues.
DieHard’s parent company, Sears received a score of 100 on the Human Rights Campaign’s 2016 Corporate Equality Index. A score of 100 indicates adherence on the part of the company to specific criterion that includes financial support to organizations advocating for same-sex marriage. (HRC 2015 Corporate Equality Index, Accessed 12/21/15)
DieHard’s parent company, Sears, has partnered with Susan G. Komen and United Way, both of which have funded Planned Parenthood programs. (Susan G. Komen Website, http://ww5.komen.org, Accessed 11/20/13) (United Way Website, http://www.unitedway.org, Accessed 11/20/13) (Susan G. Komen Website, http://ww5.komen.org/, Accessed 8/2/13) (United Way Website, http://www.unitedway.org, Accessed 8/2/13)
DieHard has remained neutral on the issue of education.