To all of our friends and family in the 2ndVote community, we wish you a very merry upcoming Christmas! While the Christmas season is a time for celebration and cherishing faith and family, it is also a time when Americans across the country have numerous opportunities to shop their values and make an impact with their 2nd vote as they search for the perfect gifts for their loved ones. For many of us, it is a busy season chalk full of travelling, cooking, decorating, preparing for guests, and more. So now more than ever, during the holiday of our Lord, it is essential for us to ensure that our hard-earned dollars are not making it into the hands of companies and businesses that don’t align with our values or would even deny naming it Christmas at all! Although this list is not exhaustive, we hope our Christmas shopping guide can help you all find that special gift without forfeiting the values you hold dear. And as always, if your shopping options are limited where you live, remember to shop local and support your neighbors!
Christmas Shopping Guide
The Good
Companies listed here are the best options for 2ndVote patronage; many of which openly support the values you care about on one or more of the 2ndVote key issues through their policies, practices, and philanthropy.
The Neutral
Companies listed here are safe options that either deliberately choose to focus on their product or service, or simply don’t have any relevant information to score.
The Bad
Companies listed here are just a few examples of shops and brands to avoid, and more often than not engage in all of the worst forms of “woke” activism, be it in their policies, practices, or philanthropy.
Retailers
There are near countless retail stores available for Christmas shopping. Not all of them support your values, so we provide insights to help you decide where to shop. These are stores that typically have physical, walk-in locations and offer a variety of merchandise, and include hobby stores, department stores, home décor, and more. If you see some we’ve missed, please reach out to us and we’ll add them to our request queue.
Sports & Outdoors
These are stores that have either walk-in locations or are online-based retailers that specialize in sporting goods, outdoor supplies, firearms and shooting accessories, and more.
The Good
- Great American Outdoors Group, LLC (Bass Pro Shops & Cabela’s) (4.26)
- WC Bradley Co. brands (3.97)
- Polaris, Inc. (3.84)
- Academy Sports & Outdoors (3.81)
- Brownells, Inc. (3.60)
- Vista Outdoors, Inc. brands (3.49)
- Primary Arms, LLC (3.30)
- Palmetto State Armory (3.30)
- Smith & Wesson, Inc. (3.30)
- REI (3.28)
- YETI (3.26)
- Glock (3.20)
- Bravo Company MFG, Inc. (3.20)
- Duck Commander (3.14)
- Sturm, Ruger & Co., Inc. (3.13)
- Champs Sports (3.11)
Technology
These companies consist of businesses and brands that specialize in digital products and services, and consumer tech devices.
Food & Drink
These companies consist of businesses and brands in the food & drink goods industry, including alcoholic beverages, coffee, tea, candy, and more.
The Neutral
- Cost Plus World Market (3.00)
- Butterball (3.00)
- Kinder Chocolate (3.00)
- Blue Angel Coffee (3.00)
- Caribou Coffee (3.00)
- Edible Arrangements (3.00)
- Ghirardelli Chocolate Company (3.00)
- Godiva (3.00)
- Lasaters Coffee & Tea (3.00)
- Lindt & Sprungli (3.00)
- Russell Stover Candies (3.00)
- The Honey Baked Ham Company (3.00)
- Tootsie Roll Industries, Inc. (3.00)
Clothing
These companies specialize in clothing goods for a variety of purposes, be it children’s clothes, work wear, casual wear, footwear, and more.
Gifts
These companies offer a wide variety of options for his and her gifts, along with children’s toys.