Company Contrast: Columbia vs. Patagonia

Company Contrast: Columbia vs. Patagonia

Each week, 2ndVote carefully examines various companies and evaluates their alignment with our values. Through our series, Company Contrast, we highlight companies that either exemplify or fall short of these values and provide alternatives for those looking to make informed choices. This week, we turn our attention to Columbia Sportswear Company (3.01,) as we reflect on their business practices in relation to our values.


Company Contrast


Nowadays, consumers have an extensive range of options to choose from when it comes to selecting a retailer for outdoor gear. Nonetheless, it can be a daunting task to find a brand that resonates with your values and preferences. To make a well-informed decision when it comes to purchasing your outdoor gear, it may be worth considering Columbia Sportswear Company. Established in 1938 and headquartered in Portland, Oregon, this company has been providing innovative products for outdoor enthusiasts for decades. Having scored neutral or better on 5 out of 6 key issues we score on, we believe that this company more closely aligns with our values compared to its rivals. One example of how Columbia aligns well with our values is that they are known for supporting Veterans. Columbia recently hosted a Veterans Standdown, an event that provided supplies and resources for homeless Veterans. This is just one example of how they demonstrate their commitment to social responsibility and community involvement. Overall, with their rich history and dedication to aligning with our values, Columbia Sportswear is a great option to consider as opposed to one of its top competitors, Patagonia.

When you choose to shop with Columbia, you can be assured that you’re supporting a company that values the same things you do and offers top-notch outdoor gear. While many people turn to Patagonia (1.81) for their outdoor gear needs, their score is a clear reflection of their values. They scored 1.00 on 3 out of the 6 issues we score on: Life, Basic Freedoms, and Environment. One of the things Patagonia has done that we frown upon is their support of Planned Parenthood, which they have directly contributed to Planned Parenthood and is listed as an organization that matches gifts.  We encourage you to reach out to Patagonia and make your voice heard in hopes that they alter course and return to neutral. You can contact them through their individual company pages at

Click here to learn about how we score.

Links in this article:


We invite you to generously donate to 2ndVote or purchase a subscription to support our cause. Our ability to remain independent and fearlessly advocate for what we believe in relies heavily on the resources we receive. By joining us in this effort, you can make a meaningful difference in the fight for what’s right. Join the 2ndVote movement! Subscribe or donate here!