19 Jan Company Contrast: Duluth vs. Dockers
Each week 2ndVote takes a look at popular companies that either score well or poorly and then we provide alternatives that either better align with the 2ndVote values or should be avoided to the best of your ability. This series is called The Company Contrast, and the company we focused on this week is Duluth Holdings, Inc. (3.32).
Do you have a favorite pair of pants? If so, have you thought about what the “personal” values are of the brand of those pants? Basing your purchases on a company’s values is essential, that’s why we feel that you should give Duluth a try. When you purchase from a company like Duluth, you can feel good knowing that your money is going toward a business that supports the same causes that are important to you. Duluth was founded by two brothers, Bob and Dave Fierek in 1989, and the headquarters is in Duluth Minnesota. Duluth is known for emphasizing on quality, durability, and functionality of its products. Additionally, they are dedicated to providing excellent customer service and fostering a sense of community among their customers. However, there are many clothing companies out there, and many of those companies do not have the same values as you. For example, Dockers (1.33) is a clothing brand owned by Levi Strauss & Co (1.00). Dockers scored poorly on 4 of 6 issues we evaluate: 2nd Amendment, Life, Basic Freedoms, and Environment. Then we compared that data to our research on Duluth, and we found that Duluth scored well or neutral on all issues we score.
We understand that shopping for good-quality clothing from a company that matches your values can be challenging. And with Dockers/Levi’s being some of the most well-known brand names out there, it can be tough to avoid a familiar name. But Dockers’ score is a direct reflection of their spending habits. That is why you shouldn’t shop with them. Our research shows evidence of Dockers’ parent company, Levi’s, is a member of a business coalition supporting the passage of the Equality Act, a national sexual orientation and gender identity (SOGI) accommodation mandate that would undermine 1st Amendment protections for religious liberty. While buying anything from this company should be avoided, we encourage you to reach out to them and make your voice heard in hopes that they alter course and return to neutral. You can contact them through their individual company pages at 2ndVote.com!