How the NBA Can Recover From Declining Ratings: Refuse to Promote BLM Propaganda {Issues: 1st Amendment, Marriage}

NBA Declining Ratings

How the NBA Can Recover From Declining Ratings: Refuse to Promote BLM Propaganda {Issues: 1st Amendment, Marriage}

The National Basketball Association (2.71) and other professional sports organizations like the National Football League (2.00) have forgotten their main duty is to provide fans with entertainment – not cater to radical left-wing groups like Black Lives Matter (2.01). BLM co-founder Patrisse Cullors openly admitted the organization is led by “trained Marxists,” and the group’s official website even calls for abolishing the “Western-prescribed nuclear family structure.” The NBA is only alienating their audience when they support this anti-American agenda by prominently featuring players kneeling for the National Anthem and wearing politically-themed jerseys. Fans can’t even expect to relax and watch a scheduled playoff game anymore without the NBA postponing it to show support for social justice initiatives.  

The NBA needs to return to devoting airtime to the sport people watch them for, as fans are beginning to notice how the NBA is putting political activism before their audience.  

The basketball league is suffering from declining ratings and they’re going to have to try hard to win people back. Since the NBA season restarted, ratings are down 40 percent on the TNT network, 20 percent on ESPN, and 45 percent on ABC. A recent Harris poll found the NBA becoming “too political” is responsible for the drop in ratings. Only 28% of poll respondents said they were choosing not to watch because the games were “Boring without the fans,” and 19% said it was because of the NBA’s ties to China. A stunning 38% of fans admitted the NBA’s focus on politics instead of basketball was their main reason for not watching games as much. 

Conservatives and people who aren’t that invested in politics are not watching the NBA to see their groveling endorsement of BLM. The NBA’s loss of viewership should encourage them to listen to the majority of their fans who do not want to see disunifying messages. 2ndVote consumers can make their voices heard by refusing to watch the league and by emailing the NBA directly. Let them know how what you think about mixing politics with sports. Hopefully, this will remind the NBA their job is not to act as a one-sided political platform, but to provide neutral, quality entertainment.