Lands’ End Pulls Abortion Advocate from Easter Catalog and Website

Earlier this week, The Stream asked 2nd Vote how we felt about the popular clothing retailer Lands’ End choosing to feature pro-abortion advocate Gloria Steinem in their upcoming Easter catalog:

“…it was “disappointing that Lands’ End would try to revive its brand by glorifying someone like Gloria Steinem, who has made a career undermining the value of life. 2nd Vote’s research has shown that Lands’ End has remained relatively neutral on matters of policy since the company was spun off from Sears Holdings.”

“However, releasing a catalog that celebrates Easter, and the new hope presented by the meaning of the holiday, while simultaneously launching an initiative to support Steinem’s pro-abortion ERA Coalition is incredibly tone-deaf,” said Kuykendall.

“Ironically, recent media reports suggest that CEO Frederica Marchionni, the writer of the article, is seeking ‘to bring younger customers to the brand.’ Perhaps Marchionni should pay more attention to polling that indicates Millennials hold stronger pro-life views than previous generations, and [she should] realize that social conservatives and people of faith don’t want their shopping dollars to fund pro-abortion advocacy.”

Yesterday, we were notified by The Stream that Lands’ End issued an apology and decided to “scrub” the interview and Gloria Steinem from their website.

A new article includes 2nd Vote’s reaction:

“By scrubbing the Gloria Steinem interview from its website and issuing an apology, Lands’ End is proving that companies will respond when conservatives hold them accountable for their advocacy. While public acknowledgement of their customers’ values is commendable, 2nd Vote believes that Lands’ End must still make assurances that our shopping dollars won’t be used to fund advocacy that stands in stark contrast to our values by publicly discontinuing its relationship with the ERA Coalition.”

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Please share this story with your friends and family visit our blog for the latest updates as we will continue to keep an eye on Lands’ End and hold the company accountable for their advocacy.