17 Jan New Research: Shave Away Gillette for This Better Alternative
Gillette’s iconic “The best a man can get” slogan is known by millions. It is an excellent marketing and advertisement tool.
Alas, Gillette proved this week that its adherence to left-wing tropes trumps serving its male (and female) customers. This prioritization of virtue signaling by pushing the left’s “toxic masculinity” narrative is consistent with the liberal values of its parent company, Procter & Gamble. However, 2ndVote’s research team has identified a competitor that you’ll be glad to know remains neutral on all the issues we investigate.
Schick razors and Edge shaving gels are brands owned by Edgewell Personal Care (2ndVote score – 3), a publicly traded company based in Missouri. Edgewell also owns many other popular personal care brands including Hawaiian Tropic, Banana Boat, Playtex, Wet Ones, and more.
When many of our subscribers saw Gillette advancing the “toxic masculinity” narrative, they asked for us to find an alternative. Having been unable to find any activism on Edgewell’s behalf, we’re now saying Schick and Edge products are “the best a 2ndVote man can get.”
As background, Procter & Gamble at just 1.7 on our 5-point scale. They are neutral on the Second Amendment and mixed on education. But on the environment, marriage, religious liberty, immigration, and abortion, they are all about supporting one side of the political scale:
P&G is a partner World Wildlife Fund (WWF), which supports a carbon tax and the liberal 2015 Paris Climate Deal, Accessed 3/22/17.
P&G is a a signer of the Ceres Climate Declaration; Ceres is a business coalition that supports cap-and-trade, Accessed 05/17/17.
P&G supports the Nature Conservancy, who supports cap-and-trade and the liberal 2015 Paris Climate Deal, Accessed 5/25/18.
P&G received a score of 100 on HRC’s Corporate Equality Index. See more on HRC’s position on marriage here, Accessed 5/22/18.
P&G is a corporate sponsor of the National Gay and Lesbian Chamber of Commerce (NGLCC), which supports same-sex marriage, Accessed 3/22/17.
P&G supported same-sex marriage by signing an amicus brief asking the Supreme Court to overturn state marriage laws in Obergefell v. Hodges (2015), Accessed 6/5/17.
Now 2ndVote men and women, given Edgewell’s line of feminine products, have a choice: instead of funding Gillette and their parent company Procter & Gamble, take your money to a competitor. Make a real difference while shopping your values by spending your dollars with Edgewell. They are absolutely neutral on all of 2ndVote’s core issues!
This is the time to act. Gillette is making a blatant move to ingratiate itself with the Left. Will you let them? Or will you remind them that they should focus on customers first.