From the article:
Last Monday’s resignation of Lands’ End CEO Federica Marchionni appears to conclude a bizarre attempt to celebrate a company’s ethos by aligning with social activism. Marchionni, introduced a new “Legends Series” feature in the spring edition of the iconic Lands’ End catalog with an interview of Gloria Steinem as “(someone who) made a difference.” The interview also launched an initiative to fund an organization related to Steinem by passing along a portion of the monogramming fees from any item ordered with Steinem’s ERA Coalition logo.
Mark Cohen, the former CEO of Sears Canada pointed out the gravity of this misstep: “You don’t inject… the social conscience of Gloria Steinem into a mainstream brand like Lands’ End without running a real risk of brand abuse.”
We would add this is especially true when your business is known for supplying uniforms to private schools, of which many are faith-based.
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