Educating consumers to make informed decisions that align their dollars with their values, empowering them to impact corporate/organization activism.
2ndVote’s mission is to stop companies and organizations from funding the attack on traditional American values. Your first vote is cast at the ballot box, hoping to make a difference. Your second vote is in the checkout line. Corporations use a portion of the money you spend to fund a number of causes, many of which are harming our families, our communities and our future. With 2ndVote, you become an informed consumer who knows how your money is used after it is spent.