18 Jan PRESS RELEASE: Shoppers Went #AnywhereButTARGET This Christmas
FOR IMMEDIATE RELEASE
January 18, 2017
Nashville, TN – 2ndVote Executive Director Lance Wray issued the following statement in response to the release of the latest financial report from the Target Corporation on November/December sales:
“Last year, when Target announced a controversial policy where men could enter women’s restrooms and fitting room facilities based on how they “identify” rather than biological sex, they put their customers at risk. They showed that as a company they care more about pushing a radical agenda than they do about their customers’ safety and values. So it’s not surprising Christmas shoppers decided to take their business elsewhere.
“We launched the #AnywhereButTARGET campaign at 2ndVote to help people engage Target for their radical policies and give them alternative options for their shopping dollars. It’s obvious this affected Target’s bottom line and we think that retailers are realizing that it makes more business sense to remain neutral.”