PRESS RELEASE: Shoppers Went #AnywhereButTARGET This Christmas

PRESS RELEASE: Shoppers Went #AnywhereButTARGET This Christmas

January 18, 2017

Nashville, TN – 2ndVote Executive Director Lance Wray issued the following statement in response to the release of the latest financial report from the Target Corporation on November/December sales:

“Last year, when Target announced a controversial policy where men could enter women’s restrooms and fitting room facilities based on how they “identify” rather than biological sex, they put their customers at risk. They showed that as a company they care more about pushing a radical agenda than they do about their customers’ safety and values. So it’s not surprising Christmas shoppers decided to take their business elsewhere.

“We launched the #AnywhereButTARGET campaign at 2ndVote to help people engage Target for their radical policies and give them alternative options for their shopping dollars. It’s obvious this affected Target’s bottom line and we think that retailers are realizing that it makes more business sense to remain neutral.”

About 2ndVote
2ndVote is the conservative watchdog for corporate advocacy. 2ndVote conducts extensive research to shed light on the support that companies and non-profits give to multiple public policy issues. Follow 2ndVote on Twitter @2ndvote and on Facebook at