The Company Contrast – Benefit Cosmetics {Issue: Life}

Benefit Storefront

The Company Contrast – Benefit Cosmetics {Issue: Life}

Each week 2ndVote takes a look at popular companies that either score well or score poorly and then try to provide alternatives that either better align with the 2ndVote values or should be avoided to the best of your ability. This series is called The Company Contrast, and the company we will be focusing on this week is Benefit Cosmetics (1.67)

Founded in San Francisco by twin sisters, Benefit Cosmetics began as a small brick and mortar makeup shop called The Face Place. It wasn’t until 1990 that it was rebranded as Benefit Cosmetics, with their first department store counter opening in 1997. Since then, Benefit Cosmetics has expanded to 85 boutiques and over 3,000 department store-based “Brow Bars” across 59 countries worldwide. Unfortunately, their success and growth have also come with a fair bit of liberal activism. Through their philanthropy arm, the Bold is Beautiful Project, Benefit Cosmetics contributes directly to Planned Parenthood and Girls, Inc., a known supporter of Planned Parenthood. This activism earns Benefit Cosmetics the lowest marks on almost all 2ndVote key issues. 

Fortunately for cosmetics connoisseurs, a few options remain for your 2ndVote dollars. A couple of brands that have shown to be neutral are Revlon (3.00) and Philosophy (3.00), both well-known and popular brands that can readily be found. While they may not be putting their money toward favorable conservative activism, you can rest assured that they aren’t aligning themselves with the likes of Planned Parenthood. 

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