The Company Contrast – Benefit Cosmetics

Benefit Storefront

The Company Contrast – Benefit Cosmetics

Each week 2ndVote takes a look at a popular company that scores poorly on the 2ndVote scoring system and then provides some better alternatives for you to easily align your shopping dollars with your values. This series is called The Company Contrast, and the company we will be focusing on this week is Benefit Cosmetics (1.57 – lean liberal). 

Benefit Cosmetics is a manufacturer of cosmetics headquartered in San Francisco, California and sells its products at over 2,000 stores around the world.  While Benefit Cosmetics has become a popular brand over that last few years, they use their influence and dollars to undermine your values.

Benefit Cosmetics scores a 1.57 on 2ndVote’s scoring system due to its support of organizations that attack traditional marriage, religious liberty, and life.  Among the organizations that Benefit Cosmetics directly support are Planned Parenthood and Girls Inc., which are pro-abortion organizations.

Fortunately, when shopping cosmetics you can choose brands that remain neutral and keep from sacrificing your values. Revlon, Bare Minerals and Philosophy are a few great brands that make great products and score neutral on 2ndVote’s scoring system.  For this reason, we suggest shopping with this rather than Benefit Cosmetics.