The Company Contrast – REI

REI Storefront

The Company Contrast – REI

Each week 2ndVote takes a look at a popular company that scores poorly on the 2ndVote scoring system and then provides some better alternatives for you to easily align your shopping dollars with your values. This series is called The Company Contrast, and the company we will be focusing on this week is REI (2 – lean liberal).

REI is an American retail and outdoor recreation company.  It is sells everything from sporting goods to camping gear, travel equipment and outdoor clothing.  While REI has become a very large outdoor company, they use their influence and your dollars to undermine your values.

REI scores a 2 according to 2ndVote’s scoring system.  This is due to liberal activism on Life and the Environment by donating to organizations like Susan G. Komen and the Sierra Club.  Also, they have taken stances on Marriage and the 2nd Amendment that undermine conservative and traditional values.

Fortunately, there are a few alternatives that produce great outdoor clothing and gear and will keep you from sacrificing your values.  A few good alternatives are to shop Bass Pro Shops and Cabela’s brands.  They have remained neutral on most issues, and are in support of the 2nd Amendment.  Additionally, Carhartt can be a great alternative and has remained neutral on all issues according to our research.