The Company Contrast – Williams-Sonoma

Williams Sonoma Storefront

The Company Contrast – Williams-Sonoma

Each week 2ndVote takes a look at popular companies that either score well or score poorly and then try to provide alternatives that better align with the 2ndVote values or should be avoided to the best of your ability. This series is called The Company Contrast, and the company we will be focusing on this week is Williams-Sonoma (2.43)

If you are looking for furniture, home decor, or other home accessories, it would be nice to know that furnishing your home doesn’t entail furnishing leftist activism with your hard-earned dollars. Unfortunately, shopping with Williams-Sonoma brands like Pottery Barn and West-Elm means just that; your dollars being used to contradict your values and support leftist ideology. Through corporate partnerships with the Human Rights Campaign (HRC), which is known to be one of, if not the strongest opponent to religious liberty, Williams-Sonoma and their brands earn low marks on the issue of 1st Amendment. Furthermore, they were also a member of the business coalition that endorsed the Equality Act, another piece of legislation that infringes on 1st Amendment rights. 

As an alternative, stores like Kirkland’s Home Decor (3.00) and Jo-Ann Stores (3.00) offer a more values-safe and economical option for those that don’t want the extra social activism baggage with their purchase. Kirkland’s offers a variety of furniture pieces as well as other decor items like lighting, artwork, mirrors, and accent items while Jo-Ann Stores offers crafting materials for any DIY projects you may have planned. The best part is that both retailers were found to be absent in the social activism realm and earn neutral scores on all 2ndVote value issues. 

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