06 May This Small Business Will Help Your Child Have a Socially-Distanced Grad Party
In 2014, two Texas mothers took their Bible study friendship and made it into a Christian-based card company. Leaving the greeting cards to Hallmark, Amy and Jessica built Card My Yard to improve communities by, yes, selling cards you can put on your front lawn for graduations, birthday parties, and more.
Six years and over 150 franchises later, Card My Yard is a national company in 32 states. Unlike other companies and industries, the company is seeing opportunity during the pandemic – to provide joy to socially-distanced customers and to increase profits for franchises.
“I was the first franchise owner in West Virginia,” Card My Yard Bridgeport owner Jenny Starkey-Reid told 2ndVote in a phone call. “Due to the pandemic and social distancing, my company earned more revenue in the first quarter of 2020 than we did in all of 2019. Most of that was between mid-March and May 1.” Starkey-Reid described the upcoming graduation season as her company’s “Christmas” – which means that her firm will be able to continue growing by providing uplifting and positive messages across her entire territory.
We first heard Starkey-Reid’s story because she and another franchise owner were highlighted in the local press. Their cards are providing emotional support for hospital workers, drive-by joy to new parents and high school graduates, and an amazing small business success story which shows the ingenuity of American small business.
This post is part of 2ndVote’s coverage of business charity during the COVID-19 public health, social, and economic crises. We are highlighting companies large and small which are doing their part to help their communities.