USAA Drops Hannity, Conservative Customers Drop USAA

The United Services Automobile Association (USAA) might want to start paying attention to how conservatives are becoming informed consumers and making more and more shopping decisions according to their values. (Haven’t they been paying attention to Target?)

This week, USAA set off a firestorm when the company cancelled ads on Fox News host Sean Hannity’s show. The Daily Caller reports that USAA caved to a pressure campaign led by liberals organizations like Media Matters and Buzzfeed.

Ironically, USAA focuses on doing business with military families, a demographic that would logically make up a significant percentage of the Hannity audience. The Independent Journal Review has compiled a selection of Tweets directed at USAA for their decision, including messages from veterans like this one:

At 2ndVote, we want to make sure you have the full picture on where USAA stands on all the issues. Our research shows that USAA has partnered with liberal LGBT advocacy organizations and even scored 100 on the Human Rights Campaign’s Corporate Equality Index. USAA has also donated to Planned Parenthood supporters Susan G. Komen and United Way. Click here to see USAA’s entire scorepage.

We also have links to help you join the movement that is reaching out to USAA and telling them what we think about their decision to do the bidding of liberal activists. Click the buttons below to send a direct message to USAA’s leadership and tell them conservatives would rather do business with companies that stay out of politics.

Send the USAA an Email! Reach Out to the USAA on Facebook!